Melbourne’s successful bid to host a prestigious global conference on audio cities in 2018 continues to be hailed as a golden chance for it to cement its standing as “Australia’s music funds”, also “a international music community”.
The Music Cities Convention brings together international music players from government, business and the academy and aims to “make a tool-kit” on how best to “nurture [a] lively and rewarding music community”.
However, is Melbourne actually Australia’s music funds? At a recent paper, I crunched the numbers to discover that the jury remains out on this particular claim. Really arch rival, Sydney (as well as Adelaide) have a opportunity to maintain that name.
For a city to be given this name, it ought to have a strong music heritage, a superb history in music-making, schooling, community participation and routine high-profile local and global music events.
UNESCO has given Melbourne a town of literature, and Sydney a town of movie. However, Adelaide which has been recognised as Australia’s only real city of audio in 2015. Adelaide plays host to many international festivals such as the yearly WOMADelaide, along with the OzAsia Festival.
Arguably Melbourne fulfils this criteria, nevertheless UNESCO doesn’t allow for towns to hold more than a name in various creative businesses. This leaves Melbourne and its own music capital standing in the suspicious realm of self-branding. http://22.214.171.124
Show Me The Money
After extensive data exploration I discovered three means of analyzing the energy of a town’s music scene: economics, imagination, and legacy, even though the data are patchy.
Primarily, we can take a look at the economics of audio, such as earnings from songs, occupation, audience involvement, and the amount of music blogs. Since the 2015 Mastering of a Music City report imply a “music community” is described as a metropolitan area using a “colorful music market”.
Based on ancient reports, Melbourne has 465 live music places and its music business earns over A$1.04 billion annually. Though not contained in the 2015 World Cities Cultural Report, this places Melbourne before Sydney with 435 places.
Nevertheless a nationwide study in 2015 imply that NSW leads the way in audio employment (13,832 occupations in NSW and 11,117 projects in Victoria), market involvement, measured in live audio ticket revenue (A$342,544 million in NSW A$275,748 million in Victoria), along with audio earnings annually (A$1.8 billion in NSW A$1.4 billion in Victora).
As Martin Elbourne, co-founder of this Music Conventions, claims, the majority of the industrial music company is located in Sydney.
We could also look at a town’s imagination, calculated through steps like engineering, ability, tolerance and territorial resources. Since US urban economist Richard Florida will assert, these measures demonstrate a town is welcoming into the audio market.
The 2017 Start-up Genome project, that assesses the achievement rate of start-ups and their connection to job development and economic development, rated Melbourne 22nd in the world for music and technology startup civilization, only pipped by Sydney in 21st.
Nevertheless Melbourne comes up trumps on musical ability. Since 2003-2013 postcode statistics reveal, Melbourne had the maximum songwriters in the country, with Sydney coming a close second.
Tolerance is more difficult to quantify, since it’s linked to lifestyle options. Tourism Victoria asserts that Melbourne is famous for its innovative leaders, that are community oriented using a progressive mindset. Adelaide was rated fifth in the world, although Sydney arrived in seventh.
But transportation difficulties, home affordability and geographic isolation in the Northern Hemisphere are things from Melbourne’s liveability.
Whether Melbourne is Australia’s music funds stays up for discussion because the many distinct ways we could quantify music action in towns paint different images.
But thus far, the claims Melbourne is Australia’s music funds stay an abstract idea coined by cultural groups which have a vested interest in pursuing a policy plan: to market their town as a nationwide and worldwide music community.